If your favourite Product Marketing tasks include content governance and translating complex SaaS products into simple, compelling customer messaging – we might have the right job for you
To our client ClickLearn in Copenhagen, we are looking for an ambitious and experienced Product Marketing Manager to join their Customer Experience (CX) team. This role sits at the intersection of product, content, and customer engagement, and plays a critical role in ensuring that customers clearly understand, adopt, and realize value from the ClickLearn product. You will report directly to the Chief Customer Officer.
About ClickLearn
ClickLearn is the leading provider of user adoption solutions for business systems. Instead of creating your own e-learning and documentation manually, you can use ClickLearn’s authoring tool to record all your business processes once, and automatically generate narrated interactive videos, written instructions, hands-on-labs, PowerPoint slide decks, and a virtual assistant that work directly on top of your live system. They also offer AI-powered chat features for learners.
ClickLearn serves customers worldwide from offices in Copenhagen, St. Petersburg (Florida), and Ahmedabad (India). When delivering software for the major enterprise systems, ClickLearn follows a no-nonsense policy of providing free training, retraining, support, and configuration assistance. That is just one of the many things that customers love about the company.
ClickLearn is privately owned by its management team, giving you direct access to decision-makers and a highly collaborative culture. The Copenhagen office has approx. 25 employees, with around 60 globally.
Learn more at clicklearn.com
Key responsibilities
You will lead content governance, product messaging, and customer-facing enablement, while working closely with Product, Customer Success, Support, Sales, and a distributed Content & Enablement team based in India. This is a hands-on role with real ownership, influence, and visibility across the organization.
Below are the key responsibilities of this Product Marketing Manager role:
Product marketing & messaging
- Lead and evolve product positioning, value propositions, and messaging across key personas (admins, authors, business owners, executives)
- Translate product capabilities and roadmap updates into clear, customer-centric narratives
- Partner closely with the Product and Content team to influence go-to-market readiness, launches, and feature adoption
- Develop and maintain customer stories and value-based messaging tied to real customer outcomes
Content governance & quality
- Lead content governance across customer-facing assets (help content, enablement, in-app guidance, videos, documentation, learning paths)
- Define standards for quality, relevance, structure, tone, and lifecycle management
- Lead content audits, consolidation, and clean-up initiatives to reduce duplication and outdated materials
- Ensure content is aligned to customer journeys, product maturity stages, and success plans
Customer engagement & adoption
- Partner with Customer Success to ensure content and messaging supports renewals, expansion, and churn reduction
- Create scalable assets that help Implementation and Customer Success Managers communicate business value
- Support customer communications around releases, best practices, and adoption milestones
You will work closely with the Content & Enablement team in India, providing direction, priorities, and feedback. Also, you will align with Support and Implementation teams to ensure consistency in guidance and customer experience – and you will collaborate with leadership on strategic initiatives related to retention, engagement, and customer health.
Your background and skills
- Experience in Product Marketing, Customer Enablement, or Content Strategy in a SaaS environment
- Proven experience with content governance and managing content at scale
- Strong ability to translate complex products into simple, compelling customer messaging
- Experience working cross-functionally with Product, Customer Success, and Sales
- Comfort working with distributed teams, including close collaboration with teams in other geographies
- Excellent written and verbal communication skills in English
An extra plus if you have
- Experience working within a Customer Experience or Customer Success organization
- Background in B2B SaaS, enterprise software, or digital adoption platforms
- Experience supporting global customers across regions
- Familiarity with product analytics, adoption metrics, or customer health indicators
You as a person
It is important for us that you have the following personal qualities:
- Structured, detail-oriented, and comfortable bringing order to complexity
- Customer-centric and value-driven
- Proactive, pragmatic, and comfortable working in a scale-up environment
- Strong stakeholder manager with the confidence to challenge and influence
- Collaborative and culturally aware, especially when working across regions
ClickLearn offers
Working in an international environment with influence across regions, you’ll play a foundational role in shaping how customers experience and understand the ClickLearn product. Working closely with senior CX leadership and have real strategic impact, you will help build scalable structures in a company moving from growth to maturity.
Moreover, you will have strong opportunities for professional and personal development. At ClickLearn you will see a diverse and flexible workplace with a deep commitment to work-life balance.
Interested?
We in Bloom are actively reviewing applications and look forward to receiving your English application and CV as soon as possible.
If you have questions, please do not hesitate to contact Director Sara Juhl at Bloom via sj@bloom.dk or +45 2086 0865.
Sara Juhl